How to Become a Professional Sales Trainer

A popular sales person owes his or her success largely to the training received. Creating a successful and effective sales person requires a lot of hard work, and this process is carried out by the sales trainer. The sales training head is called the sales trainer. The salesperson is supposed to represent a retail outlet or store, and is also responsible for almost 45% sales in the store. Attending a sales training program that has a strong foundation would ensure that the sales trainers will be able to render higher revenues in the process. Sales training programs are not held for new employees alone, but these also prove to be a grooming opportunity for the older sales personnel.

Such training courses and programs are conducted by the sales trainers. These individuals are provided with appropriate sales training to get updates about the company's products and sales techniques. These training sessions can be conducted in-house, or one can also go to some institute for the same. In these sessions the mentoring and demonstration of working techniques are imparted to employees.

Job responsibilities of the sales trainers include providing information on existing and upcoming products for both new and old employees. The trainer should represent the company in a positive manner, with apt knowledge about their products. The trainer should be well versed with the company policies and norms, along with the ability to motivate employees and make them target oriented. Target oriented goals; time restrains and effective communication are emphasized in these training sessions.



The sales trainer needs to plan the training sessions in the form of an ongoing procedure thereby generating newer techniques for increasing sales. As a sales trainer your responsibilities include training the staff to become strong communicators. You need to make sure that their body language and communication skills should reflect a convincing attitude, which is essential for getting new clients, and retaining existing ones. You must be familiar with sales and marketing concepts like brand building, various stages of a sales cycle, administrative functions, business proposal creation, purchase orders, deadlines, and placement of products.

The main skills necessary for a sales training agent include the ability to deal with criticism. It is more important for the person to maintain a motivating attitude. He/she needs to be patient with the newer staff to ensure that they are able to handle their responsibilities with caution. Having a keen eye for details and identifying human behavior can help improvise on the job. Those from business management backgrounds or psychology or other human behavior related fields are best suited for the job, to be a sales trainer you have to have a degree in sales and marketing.

The salaries for a sales trainer depend largely on the size of the institution. So, a trainer with a smaller enterprise can get about $2000 to $5000 per month, while those working with multinational corporations can get around $10,000 to $15,000.